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The Merch Journal

Expert Advice, Trends, and News from The Great Merch Co.

Why Sustainability Matters in Promotional Merchandise

The Great Merch Co, Martin Lynn

Why Sustainability Matters in Promotional Merchandise

Sustainability is becoming an increasingly important part of how companies approach promotional merchandise. It is no longer just about choosing products that look good or fit within budget. Businesse...

8 Jun 2026

Sustainable Promotional Merchandise: What Companies Need to Know

The Great Merch Co, Martin Lynn

Sustainable Promotional Merchandise: What Companies Need to Know

Sustainability has become an important consideration in how companies approach promotional merchandise. For many organisations, it is no longer just about choosing a product that looks good or fits a ...

5 May 2026

Corporate Gifts vs Promotional Merchandise

The Great Merch Co, Martin Lynn

Corporate Gifts vs Promotional Merchandise

Corporate gifts and promotional merchandise are often grouped together. In reality, they serve different purposes . Understanding the difference helps ensure you choose the right approach for the mome...

20 Apr 2026

How to Design Branded Merchandise People Actually Keep

The Great Merch Co, Martin Lynn

How to Design Branded Merchandise People Actually Keep

Some branded merchandise is forgotten within days. Not because people don’t want it.But because it wasn’t designed for how it would actually be used. The difference between a product that gets discard...

7 Apr 2026

12 Promotional Merchandise Ideas for Corporate Events and Conferences

The Great Merch Co, Martin Lynn

12 Promotional Merchandise Ideas for Corporate Events and Conferences

Corporate events and conferences remain one of the biggest drivers of promotional merchandise. Whether you’re exhibiting at a trade show, hosting a client event, or running a product launch, the right...

30 Mar 2026

Promotional Merchandise vs Digital Advertising: Which Has the Lower Cost Per Impression?

The Great Merch Co, Martin Lynn

Promotional Merchandise vs Digital Advertising: Which Has the Lower Cost Per Impression?

Marketing teams today have more channels available than ever before. Digital advertising, social media campaigns and email marketing often dominate marketing budgets. But one channel continues to deli...

23 Mar 2026

What Is Promotional Merchandise?

The Great Merch Co, Martin Lynn

What Is Promotional Merchandise?

These products typically feature a company logo or messaging and are distributed to increase brand visibility and strengthen relationships with customers, employees, or event audiences. Promotional me...

13 Mar 2026

Sustainable and Eco-Friendly Promotional Products: Making a Positive Impact in 2024

The Great Merch Co, David Lynn

Sustainable and Eco-Friendly Promotional Products: Making a Positive Impact in 2024

Introduction In an era where environmental consciousness is more than a trend—it's a necessity—businesses are rethinking their approach to promotional merchandise. At The Great Merch Co., we believe t...

21 Nov 2024

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